To Free or Not to Free
The other day, while searching for freebies, I read a letter denigrating "Free Sample Trolls" as stingy folks who spend hours a day requesting handouts in the form of free products or recipes. While I don't condone pestering small-business owners with requests for product samples or marketing merchandise (T-shirts, mugs, pruning shears, etc.), I'm all about taking what I can get from the big-budget corporations that spend millions on advertising. When I happen upon a free sample offer, I ask myself a few simple questions:
- Am I familiar with the company and/or product?
- Can I sing the jingle?
- Could I identify the logo in a corporate lineup?
- Has the company's slogan become part of my phraseology? (ex. "I feel like chicken tonight, like chicken tonight.
If I answer "yes" to any of the criteria, then I deserve a free sample of that company's product, without the intention of ever purchasing that product in the future. I consider it payment for leasing valuable brain space. There are many, many things that I cannot remember (my nephews' birthdays, for instance, or how to spell "Cincinnati" ), but I can't forget "Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun," or "Love the skin you're in."
With that said, click here for a free sample offer from the corporation Americans turn to when they care enough to send the very best.
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